on greenwashing & gentle discernment
As I build Soft Source, a sustainable materials directory rooted in care and accountability, I’ve encountered more greenwashing than I expected. Greenwashing is the practice of making a product or company appear environmentally responsible without meaningful action to support that claim. It often involves vague language, nature-inspired imagery, or unverified buzzwords like “eco-friendly” or “sustainable”—used… Read More on greenwashing & gentle discernment






