Tag: greenwashing

on everyday sustainability, false representation, and the frustration of care

As I build Soft Source, a sustainable materials directory rooted in care and accountability, I’ve encountered more greenwashing than I expected. Greenwashing is the practice of making a product or company appear environmentally responsible without meaningful action to support that claim. It often involves vague language, nature-inspired imagery, or unverified buzzwords like “eco-friendly” or “sustainable”—used… Read More on everyday sustainability, false representation, and the frustration of care

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on greenwashing & gentle discernment

As I build Soft Source, a sustainable materials directory rooted in care and accountability, I’ve encountered more greenwashing than I expected. Greenwashing is the practice of making a product or company appear environmentally responsible without meaningful action to support that claim. It often involves vague language, nature-inspired imagery, or unverified buzzwords like “eco-friendly” or “sustainable”—used… Read More on greenwashing & gentle discernment

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The Greenwashing of Sustainable Laundry Detergents

Laundry detergents often claim sustainability but can engage in greenwashing, misleading consumers about their environmental impact. Many products feature vague labels, incomplete ingredient transparency, and excessive packaging, while some brands exaggerate their eco-friendliness. To support genuine sustainability, consumers should seek transparency, reliable certifications, and ethical brand practices.… Read More The Greenwashing of Sustainable Laundry Detergents

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Let’s Talk about Greenwashing

Greenwashing refers to misleading marketing practices where companies falsely portray themselves as environmentally friendly to attract eco-conscious consumers. This deception hampers genuine sustainability efforts, misleads shoppers, and delays meaningful environmental policy changes. Consumers can combat greenwashing by seeking specific claims, verifying certifications, and researching brand practices to make informed purchases.… Read More Let’s Talk about Greenwashing

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